GWENDOLYN NOIR GN
Vinted
Founder · Creative Director · Voice

Gwendolyn
Noir

Building companies, and writing about presence, style and the art of living intentionally.

About

Style.
Presence.
Intention.

I build companies and I write about what I notice. Both come from the same place: a habit of paying close attention.

Read my story
Work

Three companies,
one direction
Destinations

The places behind
House of YUB
The Closet

Pieces from my wardrobe,
now on Vinted
Work

Three companies.
One direction.

Each venture began from a gap I kept seeing: in the market, in the culture, in what existed. Built independently, connected by sensibility.

I.

TRAXE

AI Content Verification

A verification platform built for the EU AI Act era. It detects, classifies and verifies visual content, helping creators and businesses prove origin in an age of synthetic media.

traxe.co
II.

Vizionaire

Cinematic Brand Communication

A remote studio producing cinematic brand films for companies in sustainability, energy, ESG and infrastructure. Where strategy meets visual storytelling.

vizionaire.ai
III.

House of YUB

Italian Leather Goods

Italian leather. Limited runs. City-named collections. For the woman done with fast fashion and uninterested in logos. Deliberate by design.

houseofyub.com
Destinations

Pieces named
after places.

House of YUB began with a feeling I kept coming back to on the road: the places you love stay with you long after you leave.

So every piece carries the name of a destination. Made in Florence in small numbers, and found where travellers arrive: in the hotels that feel like a second home.

Monaco

Light, sea air and quiet glamour.

Paris

Black, sharp and never in a hurry.

Dubai

Warm evenings and a skyline that keeps going.

Visit House of YUB
About

Founder. Creative director.
Cultural observer.

Three businesses across AI technology, cinematic production and Italian leather goods. Each one began from a gap I kept seeing and a question I couldn’t stop asking.

Alongside the building: a writing and voice practice around femininity, attraction and presence. Not self-help. Perspective.

“The most interesting people are the ones who contain contradictions without needing to resolve them.”
  • Based in the Netherlands
  • Working internationally